Tagline chips away Pringles

working, i was unpacking a box full of Pringles.
upon the transporting package was the slogan,
“you don’t just eat them.”
what the hell does that mean?
i’m not to sure what else i’d do with a chip.
i don’t doubt there are many other uses
for chips, but i can’t actually fathom
actually realizing them.
i’m curious in knowing the thought process
of Pringles promotional team.
did they happen to use the chips as a
some sort of sex fetish?
dip dip maybe?
the chip is not meant for spreading, butit’s worth the effort.
or Pringles make for comfy pillows?
wait, could it be that they’re used as confetti?
regardless, i’m lost at their solution.
if you have a better idea, share,
it’s most likely better than theirs.

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Advertising looking for talent, not dignity.

The song Designer from Queens of the Stone Age I think is a fair observation of my age. Being a recent graduate of design, I always knew that my skill of promotion could be used as a negative, instead of a beneficial and informative tool. I don’t mind being the tool for another, as long as I agree with their ideals. And many of these corporate ideals, all amount to dollars.

It seems like information can translate to a denominational value, but at what cost? Human life? Natural habit? Privacy? No, yet I’m a product of this beast. And who can I work with that’ll be willing to pay me for similar ideals and skills I can bring in combating this disinformation? Do companies, not charities, exist that don’t promote omnipotent, soulless, disingenuous corporations? Due to PR, a lot of companies want to look responsible, but really, how many are?

This is all opinion and has no basis in fact. I’m sure some companies are contributing to the common good, but how long did it take them? And what are their real motives for such a decision?

I work at Shoppers Drug Mart, and they advertise being a part of ending women’s cancer, or cancer in general. But, they want your money first in their pockets before you donate to the wholesome cause. If you are genuinely concerned with cancer, would you not contribute without the aid of some corporate message?

I knew the whole time that I was getting into an soulless industry, but it’s the only art I’m proficient in. Maybe that’s because I’ve been sold to since I was an infant. And thanks to social media and the fact that the cellular phone has become a bodily necessity, we can now get 24 hour advertisementing.

And even if you don’t have all this technology, there are those who’ve contracted the ad disease and transfer their knowledge onto you. As much as you resist, their efforts double. Their tactics improve with each psychological discovery. Science has much to offer, and much of that can be to the detriment to the human race.

Advertising, when improperly utilized, studies a habit and designs itself to activate such triggers within ones psyche. This then gives them the power to influence us, even when we are sternly against what we buy.

I’m not immune to this working, I’ve mentioned this in a previous blog. This has been constructed many years before me and how they’ve now become so ingrained within our consciousness, that we accept it as being natural. When in fact, advertising is so unnatural, at least in these falsified forms promoting monetary gain for a singular corporate body.

This is not a valid reason for me not to apply to design firms, but it does weigh heavily upon my mind. I need to make money to live and part of that is contributing to what already exists. I already work part-time for a company who spreads faster than herpes. At least I’m just stocking shelves and not actually designing visual aids for programmable consumerism.

Maybe it’s just a matter of me maturing, or accepting this predestined fact. But as far as I know, there can be something better. How many billion people in this world and not a single person can come up with a better model of business? I’m not implying that such an idea is easy, but taking into account the amount of people, I would like to think there are many intelligent people who are capable in working up a possible solution.

For those who garner a progressive and positive ideal for the future, those are the people I would gladly service and support. But since I’m someone with no “real life experience” I must submit myself to some corporation.

A shoe ad that moves

After watching this commercial, I’m not compelled to buy these shoes. But what I’m compelled to do is share my small and short thoughts about the commercial’s artistic videographics. Not often does a commercial tickle me pink, mainly because I get to myself first, but because much of our present commercials are redundant in scope.

I found the perspective of the commercial engaging, hip, cool, edgy, and any other word that would describe modern youth taste. The athletic person is running/walking on a sphere as the environment moves around them, thus making more prevalent the feeling of “connection” the person has with their environment. The shoe series is called Connect, so it makes perfect sense to portray such an interaction in this style/manner.

The commercial makes sense but I’m still not buying it. Not that I’m above marketing, because that most definitely would be a lie, but that this  product is something that I don’t care or know about.

Click here for ad.

Graphic design should welcome advertising.

Although I’m a student in graphic design, I still have an affinity for good advertising. Is some respects, I’m an advertiser, but more on the visual creation side. The webiste has 35 clever and well done ads. I wish that our class would touch upon advertising, because there is much in that field of work that would undoubtedly help us, for example marketing psychology and writing. Now I’m not asking for any dramatic changes, but a slow implementation of aforementioned topics would prove beneficial, and thus, would allow us to be more versatile.

Anyways, these ads, sure are trying to sell something, but I think is some instances, we’re all trying to sell something. Right now I’m trying to sell you that we sell things. Sure, my pitch is not for money, but maybe it’s for approval, or something we can relate to? All I know is that advertising wouldn’t be a bad thing to brush upon in my graphic design course.

“Neuromarketing” new development in advertising

This article is about modern scientific neurology studies that advertisers are utilizing in hopes to better predict how their products will be perceived by the general masses. I found this article extremely interesting because our the new ways science is being used to understand the human mind. Here’s the link to the article.

Need help in staying creative?

Now there are many tips and tricks out in the world to help in keeping or continuing creativity. This was one website I found to show, mainly for the short and clean video found near the bottom of the web page. It has 29 ways of keeping creative, but we all know there can be plenty more. Keeping creative can be hard at times, especially if the problem you’re solving is uninteresting or seemingly pointless. I can admit that there are times that when I’m doing absolutely nothing, that’s when I get all my ideas, but as soon as I try to begin making these ideas, I lose interest. Here is the link to the site. Pass on the creativity.