I’ve created rough ideas of potential adverts for a contraceptive called Yaz. I was at work, scanning into our store prescription drugs, when I came across Yaz. I instantly thought of the product title of Yaz being played as Yes. I’ve attempted to promote sexual responsibility through positive, reaffirming yes decision scenarios that put women in charge of something positive.
Once again, these are rough ideas, but with a name that can mimic the word yes, the room to play is substantial. Say yes to Yaz, if you trust female contraceptives. I don’t think it’s natural, but I am in favor of safer sex.