A shoe ad that moves

After watching this commercial, I’m not compelled to buy these shoes. But what I’m compelled to do is share my small and short thoughts about the commercial’s artistic videographics. Not often does a commercial tickle me pink, mainly because I get to myself first, but because much of our present commercials are redundant in scope.

I found the perspective of the commercial engaging, hip, cool, edgy, and any other word that would describe modern youth taste. The athletic person is running/walking on a sphere as the environment moves around them, thus making more prevalent the feeling of “connection” the person has with their environment. The shoe series is called Connect, so it makes perfect sense to portray such an interaction in this style/manner.

The commercial makes sense but I’m still not buying it. Not that I’m above marketing, because that most definitely would be a lie, but that this  product is something that I don’t care or know about.

Click here for ad.

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