The playful type

In my first year of graphic design, my teacher gave us a similar project. We were asked to use solely the Futura typeface and to visually portray the meaning of select set of words given to us. What I like about the artist, Ji Lee, approach to this project was that he made these word marks as workable, static illustrations, but also gave them a creation story when he decided to animated them. Here is the link to the website to view a few of Ji’s typographic designs, as well as a short animation of more examples of these typographic designs.

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